Paraben-free
Not tested on animals
100% vegan
No harmful sulfates
Alcohol-free

How to use?

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1. Spray

Spray on wet or dry hair until hair is damp with the product, comb through for an even application.

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2. Heat

Bask in the sun for natural lightening, or heat hair with your blowdryer for a few minutes. Move ahead to the day’s adventures and watch as the results gradually appear in a few hours. The full results will come to life overnight. No rinsing required. Results may vary.

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3. Repeat

Repeat until reaching the desired level of lightness. Wait a couple of days between each application. Enjoy your results & share them with us on IG @suntouched!

Watch the lighteners action

Join our 70,000+ happy customers

Real results, real customers

Whatever your best hair day means to you, our formulas can take you there. Look below to find a Sunseeker with similar hair to yours for a glimpse into your future results.

Whatever your best hair day means to you, our formulas can take you there. Look below to find a Sunseeker with similar hair to yours for a glimpse into your future results.

Whatever your best hair day means to you, our formulas can take you there. Look below to find a Sunseeker with similar hair to yours for a glimpse into your future results.

Little bottles, big impact

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Sustainable ingredients, consumption, & packaging-reuse

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Packaging composed of 100% recycled materials

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Plastic & carbon-neutral

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Only clean vegan ingredients

  Suntouched  •
  Sunshine in a bottle    •

Giving more than we take is just the beginning. We’ve partnered with 1% for the Planet and Clean Hub to donate 1% of our revenue to four non-profits that our customers choose throughout the year and support waste collector hubs in high-impact areas.

Purpose

Our goal? To empower 1 million Sunseekers worldwide to embrace their natural beauty, reclaim their time, and ignite their wellness journey through self-care rituals and freedom from traditional beauty norms.

Why 70,000+ customers trust us

Frequently asked questions

Customer reviews

Customer Reviews

Based on 160 reviews
81%
(129)
13%
(21)
2%
(3)
1%
(2)
3%
(5)
K
Kailei Moll

I have been using this for about a month and a half or so and after about 3-4 uses I can definitely see a very noticeable difference in brightness of my blonde as well as brassiness has toned way down. I will definitely be buying more I love it.

M
Micha
Works better than expected

I wasn't sure how effective this would be based on the ingredients but it's done a great job making my hair look like I've spent the summer at the beach. Great for creating highlights and a bit of subtle all over lightening. My hair is dark blonde but lightens well with time spent in the water and sunny weather.

M
Madi
WARNING! Makes your hair fall out!!

Went to the hairdressers to have my hair coloured and wasn't aware of the chemical reaction Suntouched has with chemical bleach!! If you combine Suntouched with a salon treatment to lighten your hair it will literally dissolve your hair into candy floss. My hairdresser wasn't aware I'd used this product until it was too late. He had the same experience with multiple clients some losing a full head of hair! So shocked this product is all over the internet with no warning! Really disappointed as I thought I was supporting a quality brand and product :(

R
Ramona Mckinney
Great product!!

Love the results from using Suntouch it really lightens my hair to a desired color without going to a salon. I'm so glad I found you guys and can hardly wait for summer to arrive and really show off the color. Again, highly recommend

L
L.W.
Pretty and safe color

I love this because I can do it at home easily and effectively and it looks so nice. Plus, I feel good that it’s safe!

L
LynnAnn Thomas

Loved the very gradual lightening over the summer. Will purchase again!

K
K.

100% worth