Paraben Free
Not Tested On Animals
100% Vegan
No Harmful Sulfates
Alcohol Free

How to use?

Placeholder Image

1. Spray

Spray on wet or dry hair until hair is damp with the product, comb through for an even application.

Placeholder Image

2. Heat

Bask in the sun for natural lightening, or heat hair with your blowdryer for a few minutes. Move ahead to the day’s adventures and watch as the results gradually appear in a few hours. The full results will come to life overnight. No rinsing required. Results may vary.

Placeholder Image

3. Repeat

Repeat until reaching the desired level of lightness. Wait a couple of days between each application. Enjoy your results & share them with us on IG @suntouched!

Watch the lighteners action

Join our 70,000+ happy customers

Real results, real customers

Whatever your best hair day means to you, our formulas can take you there. Look below to find a Sunseeker with similar hair to yours for a glimpse into your future results.

Whatever your best hair day means to you, our formulas can take you there. Look below to find a Sunseeker with similar hair to yours for a glimpse into your future results.

Whatever your best hair day means to you, our formulas can take you there. Look below to find a Sunseeker with similar hair to yours for a glimpse into your future results.

Little bottles, big impact

cruelty-free_76e9f549-fb71-4821-af85-5daabd7c48aa.png

Sustainable ingredients, consumption, & packaging-reuse

nature-product.png

Packaging composed of 100% recycled materials

Property_1_default_2ca3b97d-fa37-4953-9a2a-c9c792d7b54c.png

Plastic & carbon-neutral

Property_1_default_5483a77d-0a33-4e30-9aa4-a27e3c46bed6.png

Only clean vegan ingredients

  Suntouched  •
  Sunshine in a bottle    •

Giving more than we take is just the beginning. We’ve partnered with 1% for the Planet and Clean Hub to donate 1% of our revenue to four non-profits that our customers choose throughout the year and support waste collector hubs in high-impact areas.

Purpose

Our goal? To empower 1 million Sunseekers worldwide to embrace their natural beauty, reclaim their time, and ignite their wellness journey through self-care rituals and freedom from traditional beauty norms.

Why 70.000+ customers trust us

Frequently asked questions

Customer Reviews

Customer Reviews

Based on 155 reviews
81%
(125)
14%
(21)
2%
(3)
1%
(2)
3%
(4)
K
K.

100% worth

R
Rebekah Johnson
Poor Customer Service

I recently placed an order for the purple toner. Saw the transaction clear in my bank account. But have yet to see a confirmation of the order, and have not been able to pull up any tracking for my order. I have emailed and reached out on social media for assistance and have gotten no response. I was really excited to try products from this company but it's really a bummer to have not even been helped or offered a refund or any assurance that my order went through.

H
Hannah Vincelette
Takes the dirty out of blond

I'm so glad I took a chance on this. I have dirty blond hair that's fairly responsive to sunlight. My hair was more than 3 shades lighter when I lived in Colorado, but has darkened significantly since moving to Alaska. My darker natural hair color is frustrating since it looks “dirty” so easily. I have wavy-curly hair and try to follow the curly girl method, so I have been hesitant to try salon coloring treatments and ruin my texture. I used the baking soda + hydrogen peroxide DIY method for awhile. This was intermittently effective and definitely wrecked havoc on my texture for up to a week afterwards. Plus the application was messy and it irritated skin at my neck and hairline. I decided to try something pre-made and this was a lucky find. Its super easy to apply and my hair doesn't require a recovery mask afterwards. Because of my DIY treatments I only needed to lighten the top and under regions, so I just spray there, comb to distribute, and put my hair in a bun or clip for the day. Im not sure I would apply this when styling my hair down. I tried blow drying but prefer to apply on a sunny day and take the dogs for a long walk. After the first application I started to see results in a few hours and definitely by the next day. No mess, no crunch, no damage. Its definitely not a drastic change, and I suspect if your hair doesn't noticeably lighten with sunlight you might be disappointed. My only regret is not taking before and after photos. Its to be seen if there's damage from long-term use andhow often it needs to be reapplied. But so far great product and more than worth the price.

M
Mia Vester
Not worth the money

Firstly the shipping was long and the link they provided for tracking was wrong. Then when I finally received it, the packaging was cheap looking.. the product.. No effect at all… no hair whitening, and the product caused my skin a strong reaction all along the hair line.
Customer service were unhelpful. Complete waste of time and money.

L
Laura
Did not work on my dark hair.

Unfortunetly it did not work at all for me. I do have dark hair( dark brown, not full on black though) but it says it will still work and I got the one specifically for dark hair. I wasn’t expecting a huge change but I tried in the sun and blow dryer and no change after the whole bottle. I understand results my vary but not offering returns when it didn’t work at all isn’t a great way to do business. Now I have the blue mask which I don’t need at all because the product didn’t work. Dark haired girls just be aware this might not work for you and be ok with it.

M
Maria
SIMPLY THE BEST!!!

It's the second time I've bought this product, and I can only say it's love at first sight. when I got it last year I thought it would ruin my hair or that it wouldn't work as I had seen from the videos, but since I wanted an immediate result to lighten my dull natural blonde I opted for this product. My hair is lighter as I wanted it and above all it doesn't damage it. IN LOVE

M
Marsha

Love this! I've been using this well over a year, and my hair is healthier than it's ever been!
The BEST!