Sunshine In A Bottle
6 reasons 100,000+ customers switched to Suntouched
A sun-activated lightener that lifts your natural colour up to 3 shades, gradually, on your own schedule. No salon chair, no $300 bill, no bleach powder or foils. Here's what it does, what it doesn't, and why so many people made the switch.
Up to 3 shades lighter, and you decide where it stops
Every application lifts a little more. Stop exactly where you love it, usually within one to three sprays, instead of leaving the outcome to a colourist's judgment call.
About ten minutes, and most of it isn't hands-on
Start on damp hair, fresh from the shower or the ocean. Spray it on, then 30 to 60 minutes in the sun, or about 10 minutes with a blow-dryer, and it lifts. No appointment, no chair, no waiting room.
It works on dark hair too, not just blondes
Suntouched makes a dedicated formula for brunette and deeper starting shades. Dark hair isn't an afterthought here, it's half the product line.
Works with the hair you actually have
Straight, wavy, curly, or coarse, fine or thick. The formula lifts your natural texture, it isn't tuned to one hair type and hoping the rest of us make do.
Vegan, cruelty-free, and made to nourish while it lifts
No parabens, sulfates, or silicones. Formulated to lighten while it cares for hair, not in spite of it.
A fraction of the salon, with nothing to book
No appointment, no bill. The lift itself doesn't fade, so you reapply only to new root growth, not the hair you already lightened. Ongoing brightness after that comes down to the Toning Mask, not more Lightener.
"I really wanted to lighten my hair but cannot justify salon prices or damage because I've worked so hard to get my hair healthy."
"It has worked so well. Love that it also tones as you lighten so I havent had any weird brassy roots."
Swipe to see the transformations
Swipe for more results
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"If you are looking to bring out your natural highlights or to get that surfergirl vibe, I highly recommend using this, especially with the toner shampoo! And I left my hair feeling soft unlike some other brands"
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"It actually works and I absolutelly Loved it! Def Will buy again in the future!!"
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"Love!!! Both products were so easy to use. The spray really lightened my hair fast and smells so yummy! The toning mask helped rid my hair of any brassiness and conditioned so well. My hair felt so soft and hydrated — a great duo for that perfect sun-kissed look! 10/10"
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"So happy with the results! I could see a difference even after one use which is amazing! Love it and will definitely be continuing to use it"
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"I love how much it works!!! For natural results, I applied with my hair wet and about 3 fingers away from the roots and used both a hair dryer, followed by hair straightener. With 3 applications, I got salon-like results. Absolutely in love with this product"
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"Lightened my brown roots to blonde after using in the sun roughly 3-4 times. Happy with the results !!"
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"I work in the sun so I would apply this in the morning every other day or so. Smells very nice by the way. Within a few weeks, I noticed nice highlights. When I went to get a hair cut the hair dresser asked me who had done my highlights. I told him “the sun.”"
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"Love this product, highly recommend. Years of using bleach and now I will never use it again after such amazing results with Suntouched."
The Lighten & Tone Kit
Our most-loved way to go lighter: the Lightening Spray plus the Blue Toning Mask, so you lift and tone in one routine — and it's the one that ships free.
Free shipping on orders $40+. Every kit qualifies. Prices in USD.
Cruelty-FreeNever Tested On Animals
Made for the girl who wants summer hair all year
"I couldn't find a hair lightener that actually gave me the look I wanted, the kind that makes you look like you've spent months by the ocean. Everything I tried either dried my hair out, turned it orange, or cost hundreds at the salon to maintain. So I started making my own."
"I have been searching for an easy way to lighten my hair back to my summer blonde."
Straight answers
It mentions hydrogen peroxide. What's the deal?
Hydrogen peroxide is what lifts colour, in a salon, a box dye, or here. Suntouched uses it at a gentle 3% strength and lets the sun (or a blow-dryer) activate it gradually, so you're always in control of how far it goes. That's a different process from salon bleach powder and foils, not a different ingredient.
Does it work on dark hair?
Yes. There's a dedicated Dark Hair formula built for brunette and deeper starting shades, paired with a Blue Toning Mask to keep results from turning brassy.
Wet or dry hair?
Damp works best, fresh from the shower or a swim. It helps the spray spread evenly before you add heat.
Does the lift fade over time?
No, the lift itself is permanent. You'll only reapply to new root growth as it comes in. The Toning Mask is the product for ongoing upkeep, used every 4 to 6 weeks to keep tones bright against sun and water.
Where do you ship?
Worldwide, to 50+ countries.
