Paraben-free
Not tested on animals
100% vegan
No harmful sulfates
Alcohol-free

Join our 70,000+ happy customers

Real results, real customers

Whatever your best hair day means to you, our formulas can take you there. Look below to find a Sunseeker with similar hair to yours for a glimpse into your future results.

Whatever your best hair day means to you, our formulas can take you there. Look below to find a Sunseeker with similar hair to yours for a glimpse into your future results.

Whatever your best hair day means to you, our formulas can take you there. Look below to find a Sunseeker with similar hair to yours for a glimpse into your future results.

Little bottles, big impact

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Sustainable ingredients, consumption, & packaging-reuse

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Packaging composed of 100% recycled materials

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Plastic & carbon-neutral

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Only clean vegan ingredients

  Suntouched  •
  Sunshine in a bottle    •

Giving more than we take is just the beginning. We’ve partnered with 1% for the Planet and Clean Hub to donate 1% of our revenue to four non-profits that our customers choose throughout the year and support waste collector hubs in high-impact areas.

Purpose

Our goal? To empower 1 million Sunseekers worldwide to embrace their natural beauty, reclaim their time, and ignite their wellness journey through self-care rituals and freedom from traditional beauty norms.

Why 70,000+ customers trust us

Frequently asked questions

Customer reviews

Customer Reviews

Based on 17 reviews
88%
(15)
6%
(1)
0%
(0)
0%
(0)
6%
(1)
C
Clare
The best!!

I have dark blonde hair naturally and usually the sun lightens it a bit but I’ve always done things to lighten it up. I’ve done hydrogen peroxide and baking soda, bleach with developer, even tho they do lighten my hair it’s also very drying and damaging!!! So I gave this a shot! I have also used the sunbabe lightener and this one is by far my favorite! It smells better and works like a dream! All I do it spray my hair and comb it, blow dry, and up in a bun it goes! Even after leaving it on for two hours and then showering it brightens up my grown out roots to match the rest of my hair. It’s like a balayage but SO MUCH BETTER

M
Marsha

Suntouched is a super product! I'll definitely continue to use it!

C
Carlota

I haven’t received my parcel yet

A
Audrey
Natural Blonde Again

Wow. I started using this product this summer, didn’t notice much of a change until recently! Wow— again! So many friends have commented on my hair color, I have given all the credit to Suntouched. The color is so natural and most of all I’m not damaging my hair with bleach, etc.. This will be a staple in my bathroom from now on! ❤️✌🏼

a
anon
Better than Sun-In

This is my third time ordering Suntouched. The first time, I didn't notice much of a difference (I have long, very dark hair). I ended up buying another bottle but gave it away. Finally, I'm trying it again and I'm seeing a difference now. It's just super gradual if you have really dark hair and you do need more product if you have long hair and want noticeable results, which is why I went with the BFF bundle. You can also rough up your texture, so don't use it multiple times in a short time period.

If you're looking for a subtle change, this is a worthwhile product to try that will save you salon money. Just be careful of any banding effects if you're touching up your roots/trying to go multiple shades lighter over time, but this shouldn't be too noticeable if you're only looking to slightly lighten up.

s
sheralynsp@gmail.com

Super love this hair brand as it does what it says plus it’s environment friendly. I can see the lovely difference in my hair and truly does works. This is why I stocked on these items 😊

C
CoKu
Pleasantly surprised and now loyal

My blond has darkened with age and climate to a coppery dirty blond-brown that just depresses me horribly. But I don’t want to dye my hair because of the time, money, and upkeep. This is truly the answer for me and I love that I can tailor it at will. My hair stylist’s only suggestion was to do a deep condition every few weeks since I guess it dries it a tad. But totally worth it and I love it!! Great results!