Paraben Free
Not Tested On Animals
100% Vegan
No Harmful Sulfates
Alcohol Free

How to use?

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1. Apply on wet hair

After shampooing, apply through damp hair in the shower.

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2. Wait 5-7 minutes

Allow Toning Purple Mask to sit on the hair for 5-7 minutes.

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3. Rinse off

Rinse thoroughly, use once a week or as needed.

Join our 70,000+ happy customers

Real results, real customers

Whatever your best hair day means to you, our formulas can take you there. Look below to find a Sunseeker with similar hair to yours for a glimpse into your future results.

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Little bottles, big impact

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Sustainable ingredients, consumption, & packaging-reuse

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Packaging composed of 100% recycled materials

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Plastic & carbon-neutral

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Only clean vegan ingredients

  Suntouched  •
  Sunshine in a bottle    •

Giving more than we take is just the beginning. We’ve partnered with 1% for the Planet and Clean Hub to donate 1% of our revenue to four non-profits that our customers choose throughout the year and support waste collector hubs in high-impact areas.

Purpose

Our goal? To empower 1 million Sunseekers worldwide to embrace their natural beauty, reclaim their time, and ignite their wellness journey through self-care rituals and freedom from traditional beauty norms.

Why 70.000+ customers trust us

Frequently asked questions

Customer Reviews

Customer Reviews

Based on 12 reviews
83%
(10)
8%
(1)
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8%
(1)
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S
Sam Courtright
LOVE

Absolutely the best lightening product I’ve ever used! I recommend sun touched to all my friends and everyone loves it!! I use the light hair lightener and purple toning mask and it makes my hair the perfect shade of bright, sunshiney, and eye catching blonde! I haven’t been to the salon in a year and a half (used to go twice a year) and the color is better than I ever got from those appointments. 10000/10 purchase!!!

I
Isabel Straub
Love it

Love this products

A
Abigail

Médiocre product. Not very effective.
Website promised free two day shipping but my products took 7 days to arrive and the company did not seem to care.

A
Ashleigh Atkins
Best Toning Mask for Blonde Hair

The Toning Purple Mask has done wonders for my blonde hair. It eliminates brassiness and keeps my color looking fresh and vibrant between salon visits. Plus, my hair feels incredibly soft and nourished after each use

S
Sarah

It seems to take the brassy out

M
Meg

Love it

L
LorenLee1
So Worth It!!

I have tried the product twice and saw amazing results on the first try and I am obsessed after the second use. I can tell the difference and the results are amazing!! Love! Love! Love It!