I love this because I can do it at home easily and effectively and it looks so nice. Plus, I feel good that it’s safe!

Loved the very gradual lightening over the summer. Will purchase again!

100% worth

I recently placed an order for the purple toner. Saw the transaction clear in my bank account. But have yet to see a confirmation of the order, and have not been able to pull up any tracking for my order. I have emailed and reached out on social media for assistance and have gotten no response. I was really excited to try products from this company but it's really a bummer to have not even been helped or offered a refund or any assurance that my order went through.

I'm so glad I took a chance on this. I have dirty blond hair that's fairly responsive to sunlight. My hair was more than 3 shades lighter when I lived in Colorado, but has darkened significantly since moving to Alaska. My darker natural hair color is frustrating since it looks “dirty” so easily. I have wavy-curly hair and try to follow the curly girl method, so I have been hesitant to try salon coloring treatments and ruin my texture. I used the baking soda + hydrogen peroxide DIY method for awhile. This was intermittently effective and definitely wrecked havoc on my texture for up to a week afterwards. Plus the application was messy and it irritated skin at my neck and hairline. I decided to try something pre-made and this was a lucky find. Its super easy to apply and my hair doesn't require a recovery mask afterwards. Because of my DIY treatments I only needed to lighten the top and under regions, so I just spray there, comb to distribute, and put my hair in a bun or clip for the day. Im not sure I would apply this when styling my hair down. I tried blow drying but prefer to apply on a sunny day and take the dogs for a long walk. After the first application I started to see results in a few hours and definitely by the next day. No mess, no crunch, no damage. Its definitely not a drastic change, and I suspect if your hair doesn't noticeably lighten with sunlight you might be disappointed. My only regret is not taking before and after photos. Its to be seen if there's damage from long-term use andhow often it needs to be reapplied. But so far great product and more than worth the price.

Firstly the shipping was long and the link they provided for tracking was wrong. Then when I finally received it, the packaging was cheap looking.. the product.. No effect at all… no hair whitening, and the product caused my skin a strong reaction all along the hair line.
Customer service were unhelpful. Complete waste of time and money.

Unfortunetly it did not work at all for me. I do have dark hair( dark brown, not full on black though) but it says it will still work and I got the one specifically for dark hair. I wasn’t expecting a huge change but I tried in the sun and blow dryer and no change after the whole bottle. I understand results my vary but not offering returns when it didn’t work at all isn’t a great way to do business. Now I have the blue mask which I don’t need at all because the product didn’t work. Dark haired girls just be aware this might not work for you and be ok with it.