Paraben Free
Not Tested On Animals
100% Vegan
No Harmful Sulfates
Alcohol Free

How to use?

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1. Apply on wet hair

After shampooing, apply through damp hair in the shower.

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2. Wait 5-7 minutes

Allow Toning Purple Mask to sit on the hair for 5-7 minutes.

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3. Rinse off

Rinse thoroughly, use once a week or as needed.

Join our 70,000+ happy customers

Real results, real customers

Whatever your best hair day means to you, our formulas can take you there. Look below to find a Sunseeker with similar hair to yours for a glimpse into your future results.

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Little bottles, big impact

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Sustainable ingredients, consumption, & packaging-reuse

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Packaging composed of 100% recycled materials

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Plastic & carbon-neutral

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Only clean vegan ingredients

  Suntouched  •
  Sunshine in a bottle    •

Giving more than we take is just the beginning. We’ve partnered with 1% for the Planet and Clean Hub to donate 1% of our revenue to four non-profits that our customers choose throughout the year and support waste collector hubs in high-impact areas.

Purpose

Our goal? To empower 1 million Sunseekers worldwide to embrace their natural beauty, reclaim their time, and ignite their wellness journey through self-care rituals and freedom from traditional beauty norms.

Why 70.000+ customers trust us

Frequently asked questions

Customer Reviews

Customer Reviews

Based on 7 reviews
86%
(6)
14%
(1)
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S
Sunnie
Pretty good

So far, the best blue conditioner. It doesn’t have a weird smell like many blue/purple conditioners do and it slightly tones down the brassy color.
I wish it moisturized my hair better.

s
sheralynsp@gmail.com

I started using this lately and so far, it works fine and my hair is more shiny, sleek, and irresistible 😊

N
Nora Mcclure
Amazing results & hydration

I'm blown away by the Toning Blue Mask! Not only does it keep my brunette hair looking fresh and cool-toned, but it also provides incredible hydration. My hair has never felt softer or looked better!

T
T.

I love the way this makes my hair feel. So soft and shiny

P
Paula Hauk
Awesome product

My boyfriend loves my new hair color! I loved it first :) and I’ll be a customer for life!

C
Christy
Visible lightness after 3 uses!

I try to use it when I know i’m going to get some sun, but I honestly don't get much sunlight so the few times I’ve gotten say an hour of sun have lightened it this much! I will say idk how im going to lighten the hair underneath the top unless I go to the beach and flip my hair upsidedown LOL

P
Peneloppe M
SO GOOD

This made my hair the softest it's ever been in a WHILE, repaired the damage from all the heat (straighteners, blowdryers) & toned out my colour very nicely. Very happy!