I stopped dying my hair around 7 years ago - I have always had natural dark blonde hair. But in the last couple of years it’s been looking really dark and dull. I bought this hair lightener, and have been using it once or twice a month for the last couple of months. Along with making sure I wear my hair down on sunny walks, I also use a natural chamomile shampoo. I spray this on my hair on a really sunny day, and make sure I spend time outside in the sun with my hair down. It does dry your hair out, but I have a good hair oiling routine so it doesn’t affect it much. Overall, I’d recommend if you’re looking at lightening your hair in a low maintenance way. I’ve still got loads left and will continue to use once or twice a month.