01 · As a kid

Lemons in the backyard

As a kid I'd squeeze lemons into my hair and sit in the sun, waiting impatiently for it to lighten. That girl never really left.

02 · The salon years

Six hours in the chair

Later it was bleach at the salon. I'd spend six hours in the chair, and it looked great for a few weeks. Then my hair was dry, my bank account was empty and I was booking the next appointment.

I knew it wasn't something I could keep doing.

03 · 2021

Making my own

I got curious. Could I make something that lightens gradually, lasts and looks close to natural, without the ammonia or the salon bill?

That became our first lightener, which launched in 2021.

04 · The breakup

Then I went dark

Years later, after a breakup, I did what you do: dyed my hair dark and cut bangs.

Then I wanted my light back, and nothing out there worked on dark hair. So I made the Dark Hair Lightener, made specifically for dark hair. It's now our bestseller.

05 · Today

Your hours back

Suntouched is for people who want low-maintenance, natural-looking hair and would rather spend those six hours anywhere but a salon chair. Busy mums, beach people, anyone who'd rather be outside.

Spray it on, then go live your day.

Charlotte

Founder