Suntouched Toning Purple Mask
Lightens up to 3 shades
Clean beauty
Vegan & cruelty-free
Shipping worldwide
All hair types
Hair levels 7-10
Red hair
Natural & dyed hair
Hair with 2 tones
★ Judge.me Reviews
80%
(354)
11%
(48)
2%
(10)
2%
(10)
4%
(18)
I was a little skeptical but honestly this product works great!! I mean it’s not the same effect as the hair salon where you can chose the colour of the undertones etc. but the spray did everything I hoped - lightened my hair and it looks super natural. Really happy with the results!! Haven’t used the purple shampoo yet. (Also I forgot to use heat after spraying the first two times and then realized why it wasn’t working - need the heat!!) I’ve noticed more split ends but I think it’s because I never usually use heat on my hair and now I am.
I love this because I can do it at home easily and effectively and it looks so nice. Plus, I feel good that it’s safe!
Loved the very gradual lightening over the summer. Will purchase again!
I recently placed an order for the purple toner. Saw the transaction clear in my bank account. But have yet to see a confirmation of the order, and have not been able to pull up any tracking for my order. I have emailed and reached out on social media for assistance and have gotten no response. I was really excited to try products from this company but it's really a bummer to have not even been helped or offered a refund or any assurance that my order went through.
Hyaluronic Acid
A powerful moisturizer to rejuvenate dehydrated hair, promotes hair growth and thickening of hair strands.
Vitamin C
Promotes hair health, reduces hair loss and improves hair growth, also helps to lighten hair by removing the hair dye.
Citrus Extract
Gradually brightens hair and illuminates highlights for sunkissed looking strands.
Chamomile
Brightens hair while enhancing shade, tonality and luminosity.
Pineapple Extract
Vitamin-rich natural extract to support the growth of healthier, thicker, shinier, and softer hair.
Glycerin
Known to be the most effective humectant, drawing in moisture to the hair and scalp to keep hair hydrated and healthy.
Paraben-free
Not tested on animals
100% vegan
No harmful sulfates
Alcohol-free
How to use?
1. Apply on wet hair
After shampooing, apply through damp hair in the shower.
2. Wait 5-7 minutes
Allow Toning Purple Mask to sit on the hair for 5-7 minutes.
3. Rinse off
Rinse thoroughly, use once a week or as needed.
Daily rituals that give, never take
Lighten your hair while enriching your life. Our gentle, nutritious, eco-safe lightening spray slots seamlessly into your daily self-care rituals. Free of sulfates, bleach, alcohol, and ammonia, our formulas are designed for long-term benefits, without patchy roots and time-consuming maintenance.
Join our 70,000+ happy customers
Real results, real customers
Whatever your best hair day means to you, our formulas can take you there. Look below to find a Sunseeker with similar hair to yours for a glimpse into your future results.
Whatever your best hair day means to you, our formulas can take you there. Look below to find a Sunseeker with similar hair to yours for a glimpse into your future results.
Whatever your best hair day means to you, our formulas can take you there. Look below to find a Sunseeker with similar hair to yours for a glimpse into your future results.
Sustainable ingredients, consumption, & packaging-reuse
Packaging composed of 100% recycled materials
Plastic & carbon-neutral
Only clean vegan ingredients
Giving more than we take is just the beginning. We’ve partnered with 1% for the Planet and Clean Hub to donate 1% of our revenue to four non-profits that our customers choose throughout the year and support waste collector hubs in high-impact areas.
Purpose
Our goal? To empower 1 million Sunseekers worldwide to embrace their natural beauty, reclaim their time, and ignite their wellness journey through self-care rituals and freedom from traditional beauty norms.
Why 70,000+ customers trust us
Frequently asked questions
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All of our products are color safe and free of parabens, alcohol and
harmful sulfates. We want your hair to always look and feel its best, so we only use ingredients that keep your strands healthy in the long run. -
Absolutely not, we're proud to be 100% cruelty-free!
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Yes, our packaging is 100% recyclable :)
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What makes this product work is a lightening blend of ingredients which includes hydrogen peroxide & natural extracts. Hydrogen peroxide along with vitamin C, citrus and pineapple work to oxidize the melanin in the hair, causing it to lighten.
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Yes, it also works on dyed hair by lifting the pigment of the hair dye, resulting in lighter hues.
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Good news! This is why we say that
Suntouched is for sunkissed highlights year-round: you can use a
blow-dryer on low heat for 3-4 minutes to achieve golden, beachy locks
from the comfort of your home. -
We recommend waiting at least 4 weeks after using Suntouched before highlighting or dying your hair. We also recommend checking in with your stylist and doing a strand test beforehand to make sure both treatments are compatible.
Customer reviews
M
I don’t normally write reviews because products never do what they are intended to do but this product is amazing! I’m a dark blonde and normally pay mega for a balayage in the hairdressers, but I purchased suntouched in the hope that it would work. IT DOES WORK!
I’m amazed at how natural it blends and lifts the colour of my hair and lightens my darker roots.
It does make make the whiter bits of my blonde grey at first until I wash my hair then it’s back to blonde. LOVE IT! 100% recommend.
S
Absolutely the best lightening product I’ve ever used! I recommend sun touched to all my friends and everyone loves it!! I use the light hair lightener and purple toning mask and it makes my hair the perfect shade of bright, sunshiney, and eye catching blonde! I haven’t been to the salon in a year and a half (used to go twice a year) and the color is better than I ever got from those appointments. 10000/10 purchase!!!
I
Love this products
A
Médiocre product. Not very effective.
Website promised free two day shipping but my products took 7 days to arrive and the company did not seem to care.
A
The Toning Purple Mask has done wonders for my blonde hair. It eliminates brassiness and keeps my color looking fresh and vibrant between salon visits. Plus, my hair feels incredibly soft and nourished after each use
S
It seems to take the brassy out
M
Love it