Paraben-free
Not tested on animals
100% vegan
No harmful sulfates
Alcohol-free

Join our 70,000+ happy customers

Real results, real customers

Whatever your best hair day means to you, our formulas can take you there. Look below to find a Sunseeker with similar hair to yours for a glimpse into your future results.

Whatever your best hair day means to you, our formulas can take you there. Look below to find a Sunseeker with similar hair to yours for a glimpse into your future results.

Whatever your best hair day means to you, our formulas can take you there. Look below to find a Sunseeker with similar hair to yours for a glimpse into your future results.

Little bottles, big impact

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Sustainable ingredients, consumption, & packaging-reuse

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Packaging composed of 100% recycled materials

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Plastic & carbon-neutral

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Only clean vegan ingredients

  Suntouched  •
  Sunshine in a bottle    •

Giving more than we take is just the beginning. We’ve partnered with 1% for the Planet and Clean Hub to donate 1% of our revenue to four non-profits that our customers choose throughout the year and support waste collector hubs in high-impact areas.

Purpose

Our goal? To empower 1 million Sunseekers worldwide to embrace their natural beauty, reclaim their time, and ignite their wellness journey through self-care rituals and freedom from traditional beauty norms.

Why 70,000+ customers trust us

Frequently asked questions

Customer reviews

Customer Reviews

Based on 37 reviews
86%
(32)
5%
(2)
0%
(0)
3%
(1)
5%
(2)
F
FJ
Impressed!!

I was a little skeptical but honestly this product works great!! I mean it’s not the same effect as the hair salon where you can chose the colour of the undertones etc. but the spray did everything I hoped - lightened my hair and it looks super natural. Really happy with the results!! Haven’t used the purple shampoo yet. (Also I forgot to use heat after spraying the first two times and then realized why it wasn’t working - need the heat!!) I’ve noticed more split ends but I think it’s because I never usually use heat on my hair and now I am.

E
E.P.

product leaked all over packaging and doesn’t spray correctly

v
valentina porro

Arrived 1 month later from China. The spray bottle arrived leaking and it stopped working after a I sprayed a few times

A
Ashley Grant
Kept hair healthy while lightening

As an adult bronde former blonde child, I was impressed by how much lightness this brought back to me hair. It also seems to do very little, if any damage, which is nice compared to other lightening methods I’ve tried. The purple conditioner is also amazing!

P
P.G.

Perfect! I receive compliments on my hair every day))

S
Shaikha Alromaithi
Hair color

I really love the product it made my hair smell good and even better it did really change the colour of my hair into a little bit brown but other than that it’s worth it but I really hope there a bit of floral sent.

M
Marie Claude Martel

My hair is dark brown, and long.
It gives it nice highlights and I see many strands that have turned pale